You might be thinking, what is SEO Audit, and why is it necessary? Well, an SEO audit uncovers some common technical SEO issues which prevent your website from ranking. Technical SEO is one of the most important things which determines the ranking of your website. Every SEO expert will suggest you have a strong technical SEO base for your website in order to be successful. You must keep in mind that the audit of technical SEO is not optional but a necessity. Whether it is a knowledge of website architecture, CSS, programming or whatever it is, having this knowledge will step you one step ahead of others. Technical SEO is necessary to identify and catch the issues on websites that non-technical SEO unable to find out. Moreover, technical SEO also help your website to be optimised all the time. In some cases, performing technical SEO before touching the link building can be critical. So, let’s examine some of the common issues of technical SEO and what on-site SEO factors are necessary to be assessed during the SEO audit process. 1. Sitemaps You should know the importance of Sitemaps on your website. A sitemap file helps the search engines in indexing phase of your website. Moreover, it helps search engine: To better understand the structure of website and sitemap To find the location of pages And most importantly, it also gives the search engine to access your website for determining whether it is set-up correctly or not. The XML sitemaps don’t have to be pretty. They can be very simple, having one line of the site per line. However, the HTML sitemaps can get benefit if they are a little bit prettier having a bit more organisation to boot. 2. Robots.txt The best way to check the health of your website is by identifying whether the robots.txt exists on-site or not. The robots.txt has some authoritative powers because it can either make or break the performance of your website in the search results. Let’s assume that you have set robots.txt to “disallow:/", then it means you are signalling the Google to never index that site or page because “/” means root. You should make this as one of the first checks during the audit of technical SEO because most of the site owners get this wrong. By the first check, I meant that you are always supposed to set the robots.txt at “disallow: “ without the forward-slash “/”. This will allow the crawlers of the search engine console to crawl your website. 3. Crawl Errors If you want to know about the crawl errors of your website currently exists or not, you can check that in the crawl errors section of Google Search Console. The crawl errors are most crucial because if the Google crawlers find any difficulty while crawling of your website then most of the pages won't be found out by Google and hence, they won’t be indexed. So, the best practice is to always regularly check for the crawl errors and resolve them as soon as possible. Every SEO expert suggests that the technical SEO of these items is necessary for having a safe and healthy website. 4. An SSL Certificate (Especially in Ecommerce) If you have an eCommerce website, then the best practice is to have an SSL certificate on your website. With Google’s recent strategy towards giving preference to websites having an SSL certificate for security reasons, it is a good idea to determine whether your website has a secured certificate installed or not. The Bottom Line I hope you read this article thoroughly. All of the factors that I mentioned in this article are crucial in the auditing process of technical SEO. If you still have any queries relating to SEO, you can contact Two Runs experts. They will guide you further and will provide you with more crucial factors.
0 Comments
Leave a Reply. |
AuthorI am a professional writer and web developer, knowing the all strategies of SEO, Digital Marketing, Web Developing and Web Designing. I’m currently working with Two Runs, which a leading software house around the globe. Archives
December 2020
Categories |